Unlike corporate image (which is 'in there' changeable mental impression), corporate identity is 'out there' sensoryexperience conveyed by things such as buildings, dcor, logo, name, slogan, stationery, uniforms, and is largely unaffected by its financial performance and ups and downs in its fortunes. Corporateidentity is either strong or weak (not positive, negative, or neutral like a corporate image)

© 2019
All rights reserved

bomasi.ga